Wednesday, May 22, 2024

Tag:guidelines

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...

Must Read: New Guidelines Published by ANA

The Association of National Advertisers has just released a new set of guidelines for ad agencies and other marketers.  The guidelines focus on transparency...

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Selling Adtech in 2024: Shiv Gupta’s Guide to Winning Friends and Influencing Algorithms

Selling adtech in 2024? Strap in, because this isn’t your grandpa’s sales playbook. Gavin Dunaway, the marketing maestro at...
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Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin's latest...

How The Trade Desk Became the Ghost in the Marketing Machine

Enter Olivia Kory, the Head of Strategy at Haus: “The Trade Desk has to be the most successful company...

Must read

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right...

How The Trade Desk Became the Ghost in the Marketing Machine

Enter Olivia Kory, the Head of Strategy at Haus:...