The Federal Trade Commission has gotten an injunction against a Florida man who claimed to be offering tech support services on behalf of the agency. “Since at least July 2016, Defendant Croft, who purports to run a technical support company called PC Guru Tech Support or PC Guru, has been deceptively marketing, advertising, promoting, and … Read more
The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from the Publisher. According to Digiday, this lawsuit is part of a larger attack by the Guardian paper into investigations into the growing problem of programmatic inventory buying, which often doesn’t work … Read more
The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials for access to various gadgets and online subscription services. According to the FTC, the defendants violated the FTC Act and the Restore Online Shoppers’ Confidence Act by asking people for their … Read more
It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing up. While there has been some action taken to try to prevent it over the past year, many people agree that it is simply not enough. When advertisers are losing approximately … Read more
Two of the world’s largest telcos, AT&T and Verizon, have joined a growing number of blue chip brands to pull advertising on YouTube and Google’s Display Network amid concerns over brand safety. They join Johnson & Johnson and car rental giant Enterprise Holdings as the latest brands outside of Europe to stop advertising after an … Read more
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will quickly begin to be seen far more often than any of the others. Viewability and fraud. Whether you’re talking to people just getting into the digital marketing game, or industry leaders, … Read more
Click Mob has recently released a new report that looks at click fraud, among other things, and how it is impacting the ad industry. The report found that ad fraud resulted in about $8.2 billion in lost money for advertisers. It also led to a growing sense of distrust of much of the ad industry. … Read more
The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are … Read more
Snapdeal runs a popular affiliate network to promote coupons, deals, cash back offers, and more to potential customers. Recently, however, they made an unexpected announcement to all their affiliates. They won’t be getting paid for orders or installations that were secured through their efforts. The company is having cash flow issues and they want to … Read more
Facebook made some viewability measurement errors over the past year, which really upset quite a few people. Marketers, ad buyers, and others weren’t happy with the fact that the measurements they were given were found to be inaccurate. To help address this concern, Facebook is going to be allowing third parties look at the data … Read more
Google has announced that over the course of 2016 they have removed approximately 1.7 billion advertisements from its site, which is more than double what they removed in 2015. These ads are considered bad for a variety of reasons such as being deceptive, predatory offers, misconduct of some type, and more. Most of the removals … Read more
An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is … Read more
Zvelo, a firm that specializes in detecting malicious data, is able to determine whether a visitor to a website is an actual customer looking for more information on a product, or whether the visitor is a bot(non-human) that is visiting the site for non-productive purposes, such as individuals that are paid to visit sites and … Read more
New figures show that up to $5 million/day is being claimed by an ad fraud scam that is being run by Russian cyber criminals. According to White Ops, a US cyber security company that specializes in fraud detection technology, they have detected the “single most profitable bot operation to date.” Methbot is able to scam … Read more
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