The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people who have fallen victim to scams on social media, and being subjected to terms and conditions that are incompatible with European law. Having already written to the three companies back in … Read more
A new report from eMarketer is predicting strong growth in the digital ad market for the US. We can expect to see 15.9% growth throughout this year, which will bring the total ad spend to $83 billion. Most of that growth will be generated by the major ad network such as Facebook and Google. Facebook … Read more
Reports came out early this month of a variety of different pages, groups, and images that were reported to Facebook but never removed. According to reports from the BBC, at least 100 different images and other content on the social network were reported, but 82 of them remained up and were found to have not … Read more
Facebook is once again looking to boost revenue by adding additional ad spots to their already crowded lineup of ad options. This new spot will only apply to live broadcasters, and even then only those who are getting 300 or more concurrent viewers. At this point this is still in testing and applies to only … Read more
Facebook videos have been auto-playing for quite some time now, and with a lot of success. Both user generated or shared videos and advertisement videos are seen millions of times per day. These videos begin playing with no sound at this point, but that is about to change. Facebook has announced that they are going … Read more
Facebook has rolled out another update to their News Feed algorithm. This update is focused on showing users more timely information, as well as further limiting the amount of fake news posts that get displayed. Both of these updates are designed to provide users more authentic information in their News Feed. Marketers who have been … Read more
Facebook made some viewability measurement errors over the past year, which really upset quite a few people. Marketers, ad buyers, and others weren’t happy with the fact that the measurements they were given were found to be inaccurate. To help address this concern, Facebook is going to be allowing third parties look at the data … Read more
Facebook, in its pursuit to enhance each individual users experience on the social platform, is updating ad controls, and is currently testing people response. The goal is to help people avoid exposure to ads that focus on certain topics that they might find distressing. For testing purposes, ads pertaining to alcohol, and ads related to … Read more
It will come as a surprise to nobody that Facebook is one of the most popular forms of digital marketing for local businesses. A new report from Borrell Associates, however, is putting some specific numbers to just how popular Facebook ads really are. The report shows that about 80% of all local businesses have a … Read more
Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit.” Federal law prohibits advertisers to post ads for employment and housing that … Read more
Facebook, which has come under fire for fake news reports on its social network, is attempting to figure out the best way to deal with the problem. During the 2016 Presidential election, the fake news stories on Facebook were accused of influencing the outcome of the election. A BuzzFeed analysis from last week reported that … Read more
Google, one of the two largest advertising platforms, is implementing restrictions in an attempt to cut down number of fake news stories. During the 2016 Presidential election, Google, along with the other advertising giant, Facebook, were accused of influencing the results of the election due to the number of fake news stories on their websites. … Read more
In an attempt to help small businesses manage their different accounts on the three Facebook platforms, Messenger, Instagram, and Facebook, the social media giant is introducing a new feature. This new feature will make it easier for businesses with accounts on multiple Facebook platforms, to follow how their customers are using and interacting with the … Read more
In one of the weirdest ends to election week, Facebook has been given what seems to be horrible sign for some people: they logged onto Facebook and found that they were dead. Why this is happening isn’t quite known, but some people suspect that the enormous grieving messages they have posted about Donald Trump might … Read more
© Your Copyright Message
