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Marketing Madness

Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising

The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...
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Lawyers Run The World

Big Drop in Programmatic Ad Fraud Reported in Q4

A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
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Marketing Madness

InfoGraphic: Rebirth of Display Advertising

You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since...
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Latest news

AdtechPesach Lattin - 0

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...
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Artificial IntelligenceAdotat Staff - 0

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....
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AdtechPesach Lattin - 0

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure...
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ARCHIVE

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
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Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Leaders Pesach Lattin - 0
Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer.
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Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
Read more

Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 0
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...
Read more

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
Read more

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