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Email Marketing

Mailchimp Strikes Again: Another Data Breach Leaks Info of 133 Customers

It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is having a hard time keeping its customers' data secure. The company has...
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Email Marketing

What is Hyper-Segmented Email Automation?

In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out....
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Email Marketing

Study: Get Improved Engagement from Smaller Email Lists

A new study published from GetResponse looked at more than two billion emails that were generated over the course of two months earlier this...
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Email Marketing

Infographic: 119 Email Marketing Facts to Help Your Business

As digital marketers, we all know the value of email marketing. It is one of the oldest, and most effective ways to drive traffic,...
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Email Marketing

Experian Sells It’s Email Marketing Business

Experian, the global information services company, announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital. The...
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Email Marketing

7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing....
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Email Marketing

What Drives Email Sign-Ups?

A new study was performed by Adestra that looked into why consumers tend to sign up for marketing emails.  As any marketer that uses...
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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day...
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Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while...
Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most...

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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of...
Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another...

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