Friday, June 21, 2024

Tag:display

90% Hate Programmatic Contracts

Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective.  It...

Ads Need to be On Screen 14 Seconds to Be Effective

The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the...

Mode Media Closes, Signaling Crash of Display Networks?

The New York Post revealed today that Mode Media, once known as Glam Media was going to shut down. Once billed as the premiere...

Study: Desktop Advertising is Crashing Fast

Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent.  According to...

Facebook Takes Aim At Google Display Network

Facebook has been steadily growing their advertising services, which is where they make the vast majority of their billions in annual revenue.  Since the...

WTF? 20% of Online Ads Will be Blocked by 2020

A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which...

Did You Know That 1/3 of all Online Advertising is Fraudulent?

This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite...

Big Drop in Programmatic Ad Fraud Reported in Q4

A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...

Latest news

From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings

The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top...
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Musk at Cannes: AI Annihilation, Free Speech Crusades, and Ad Begging

Elon Musk, ever the showman, has once again seized the spotlight, blending his apocalyptic AI prophecies with a desperate...

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under...

Must read

From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings

The Trade Desk, the darling of the demand-side platform...

Musk at Cannes: AI Annihilation, Free Speech Crusades, and Ad Begging

Elon Musk, ever the showman, has once again seized...