Tag:criteo

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Marketing Madness

Criteo Changes The Game For Personalization Ads

Criteo, a technology company that provides personalized performance marketing services, has introduced a new product that could prove to be a game changer. Kinetic...

Pesach Lattin - 2016-12-09

Marketing Madness

HookLogic Being Bought Out by Criteo

Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping...

Pesach Lattin - 2016-10-05

Latest news

Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Adtech2024-04-18

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...