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Marketing Madness

Bot Form Fills are Destroying Lead Generation Industry. What can Be Done?

Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022. Although ad budgets...
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Marketing Madness

Applications Up by 75% for TAG’s Online Media Verification Program

The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking...
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Marketing Madness

Half of Trump Twitter Followers are Fakes or Bots.

Trump has “yuge” following on Twitter, and perhaps the most outspoken government official ever in the history of the United States. Adding that he’s...
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Marketing Madness

IBM’s Watson Available for Marketing, Commerce, and ChatBots!

One of the most famous supercomputers in the world, Watson (by IBM) is being made available to a much wider audience in the near...
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Marketing Madness

Both Trump and Clinton Twitter Accounts have 40% Bots as Followers

Anyone with a lot of Twitter followers knows that at least some of them aren’t really humans.  Bots have long been a problem on...
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Lawyers Run The World

Videology Blocked 28 Billion Bad Bots?

Videology is a video advertising platform that offers video ad spots to a variety of networks and sites around the world.  The company began...
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Lawyers Run The World

Ad Bots Much More Dangerous but Less of Them

A new report from Distil Network came out looking at the state of traffic on the Internet.  This is the third annual report that...
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Marketing Madness

Using CAPTCHA Alternatives to Improve Conversions

Despite all the technology and fraud protection tools, scammers are still finding ways to use bots to defraud lead generation companies. However, CATCHA which...
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Adtech

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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