Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022. Although ad budgets are growing, return on digital ad investment (ROI) is going in the opposite direction. What’s fueling the disconnect? According to the Association of National Advertisers, only 25% of all digital ad spend reaches … Read more
The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking good. Brands that are accepted into TAG are recognized for their efforts to stop ad fraud as well as fighting digital crime. The report found that there was an increase of … Read more
Trump has “yuge” following on Twitter, and perhaps the most outspoken government official ever in the history of the United States. Adding that he’s also the President of the United States, his following is sincerely important to everyone. Millions of fans, detractors and just people interested in him use his twitter to listen to his … Read more
One of the most famous supercomputers in the world, Watson (by IBM) is being made available to a much wider audience in the near future. IBM has announced that they are opening their incredible supercomputer up to new customers who want to use it for things like analyzing marketing conditions, making commerce improvements, helping with … Read more
Anyone with a lot of Twitter followers knows that at least some of them aren’t really humans. Bots have long been a problem on Twitter, and that isn’t ever likely to change. According to a new study by eZanga, however, it seems that the presidential candidate’s Twitter accounts are especially susceptible to being followed by … Read more
Videology is a video advertising platform that offers video ad spots to a variety of networks and sites around the world. The company began working with White Ops in May of 2015 to incorporate digital fraud detection into their ad inventory. They are not walking about the results of this fraud detection. They say since … Read more
A new report from Distil Network came out looking at the state of traffic on the Internet. This is the third annual report that looks largely at how bots and any other non-human traffic is impacting the web today. Some good news to start with is that more total traffic is now coming from humans … Read more
Despite all the technology and fraud protection tools, scammers are still finding ways to use bots to defraud lead generation companies. However, CATCHA which means “Completely Automatd Public Turing test to tell Computers and Humans Apart” turns out to be a really, really annoying method that actually hurts conversions. According to a study at Stanford … Read more
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