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Marketing Madness

IAB Wants to Embrace Post-Fact America and Get Rid of Impressions and Clicks Completely

Unless you’re under a rock, you’ve probably read somewhere that fraud is really killing the online marketing industry. On a constant basis we are...
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Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of...
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We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions...
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

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As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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The Morgan Mindset: Navigating the Complex World of Advertising

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Dave Morgan is a name that any ad-tech enthusiast would be familiar...
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Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

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Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost...
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Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

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Datonics, a digital data pioneer, has released the results of its Programmatic...
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Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

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The age of relying on third-party data for media buying may be...
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GumGum Takes the Lead in Providing a Safe Ad Environment

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GumGum, the contextual first, global advertising platform, has announced that it is...
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