Sunday, March 3, 2024

Tag:Apps

Ad Fraud for App Installs Costing $300 Million Per Year

Digital ad fraud is a big problem, and there is really no type that is immune. According to a new report from DataVisor, app...

Google Removes Major Ad Fraud Apps by Enistudio

The Google Play store is filled with endless apps that people download to their devices every day. In order to get an app into...

Apps to be $139 Billion Per Year Market by 2021

A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright....

63% of Adults Hate Mobile Apps Because of Annoying Ads

A new survey commissioned by Tutela asked 600 users in the UK and US about their mobile app usage. In it, they found that...

Canadians Becoming Addicted to Apps in 2016

A new report from Flurry, a subsidiary of Yahoo, released a report that found that Canadians are rapidly increasing the amount of time they...

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...

Suprise: Facebook Often Used for Comparison Shopping

A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail...

App Marketers Set to Lose $100 Million in 2016 Due to Fraud

App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in...

Latest news

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like...
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WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising, where the thirst for personalization and precision targeting knows no...

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of...

Must read

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising,...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising,...