Digital ad fraud is a big problem, and there is really no type that is immune. According to a new report from DataVisor, app install ads are falling victim to fraud that is costing about… Ad Fraud for App Installs Costing $300 Million Per Year
The Google Play store is filled with endless apps that people download to their devices every day. In order to get an app into the store, it has to go through an approval process that… Google Removes Major Ad Fraud Apps by Enistudio
A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright. Their research says that by 2021, the global app market will… Apps to be $139 Billion Per Year Market by 2021
A new survey commissioned by Tutela asked 600 users in the UK and US about their mobile app usage. In it, they found that 63% of adults avoid apps due to the ‘excessive’ amounts of… 63% of Adults Hate Mobile Apps Because of Annoying Ads
A new report from Flurry, a subsidiary of Yahoo, released a report that found that Canadians are rapidly increasing the amount of time they are spending on mobile apps. While the global growth of usage… Canadians Becoming Addicted to Apps in 2016
For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the… IAB Proposing New Guidelines for App Advertising
A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other… Suprise: Facebook Often Used for Comparison Shopping
App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in this pie. According to a new study, app marketers are on… App Marketers Set to Lose $100 Million in 2016 Due to Fraud
Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends to connect with other groups and make plans to meet for… Tinder Launches New Group Feature – Tinder Social