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Tag:Apps

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Marketing Madness

Ad Fraud for App Installs Costing $300 Million Per Year

Digital ad fraud is a big problem, and there is really no type that is immune. According to a new report from DataVisor, app...
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Marketing Madness

Google Removes Major Ad Fraud Apps by Enistudio

The Google Play store is filled with endless apps that people download to their devices every day. In order to get an app into...
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Marketing Madness

Apps to be $139 Billion Per Year Market by 2021

A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright....
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Marketing Madness

63% of Adults Hate Mobile Apps Because of Annoying Ads

A new survey commissioned by Tutela asked 600 users in the UK and US about their mobile app usage. In it, they found that...
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Marketing Madness

Canadians Becoming Addicted to Apps in 2016

A new report from Flurry, a subsidiary of Yahoo, released a report that found that Canadians are rapidly increasing the amount of time they...
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Marketing Madness

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...
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Marketing Madness

Suprise: Facebook Often Used for Comparison Shopping

A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail...
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Marketing Madness

App Marketers Set to Lose $100 Million in 2016 Due to Fraud

App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in...
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Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of...
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We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions...
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Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The...
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Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

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As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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The Morgan Mindset: Navigating the Complex World of Advertising

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Dave Morgan is a name that any ad-tech enthusiast would be familiar...
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Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

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Datonics, a digital data pioneer, has released the results of its Programmatic...
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Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

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The age of relying on third-party data for media buying may be...
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GumGum Takes the Lead in Providing a Safe Ad Environment

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