Tag:apple

Google Overtakes Apple as World’s Most Valuable Brand

Apple has been the ‘king of the hill’ when it comes to most valuable brand for quite some time now, but according to the...

Apple Search Ads Show To Be A Good Investment

With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search...

New Study gives Breakdown of iPhone Models in US

When marketing to mobile devices it is important to have a good idea of what types of devices are out there.  Thanks to the...

Siri Sued by Angry Californian

Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According...

When Will iAd be Cheap enough for Marketers?

iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they...

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Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of...
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We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions...

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The...

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