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Marketing Madness

Must Read: New Guidelines Published by ANA

The Association of National Advertisers has just released a new set of guidelines for ad agencies and other marketers.  The guidelines focus on transparency...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently...
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Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant...
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Ming Tsai’s “Roofie” Recipe: A Dash of Controversy and a Side of Backlash

Boston's culinary scene has recently been sizzling with drama - and not the kind you might find...
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Hiring & Management Pesach Lattin - 0
Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost...
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Tal Klein: The Wizard of Digital Engagement

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In the age of digital marketing, it's essential for brands to be...
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Must Read

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Marketing Madness Pesach Lattin - 0
Datonics, a digital data pioneer, has released the results of its Programmatic...
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Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

Marketing Madness Pesach Lattin - 0
The age of relying on third-party data for media buying may be...
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GumGum Takes the Lead in Providing a Safe Ad Environment

Marketing Madness Pesach Lattin - 0
GumGum, the contextual first, global advertising platform, has announced that it is...
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