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UrbanObserver
UrbanObserver
Saturday, November 9, 2024
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agencies
Marketing Madness
Agencies Losing Trust with Bad Billing and Kickbacks
The Brand/Agency relationship is on the verge of changing, especially when it comes how they bill. Historically, advertising agencies have been compensated based on...
Pesach Lattin
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2016-11-27
Latest news
Adtech
2024-11-08
Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been...
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Adtech
2024-11-07
Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?
Picture this: Integral Ad Science (IAS), the stalwart of ad verification, is sitting pretty as KKR – private equity's...
Marketing Madness
2024-11-07
Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets
The plant-based food market is like a rocket ship ready to break through the atmosphere, projected to soar with...
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Adtech
2024-11-08
Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts
Scope3 just shook up the ad tech world by...
Adtech
2024-11-07
Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?
Picture this: Integral Ad Science (IAS), the stalwart of...