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UrbanObserver
UrbanObserver
Monday, November 4, 2024
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Leaders
Rebecca Madigan of the PMA leads her Army of Affiliates
For as long as I remember the affiliate and performance marketing industry has been attempting to create a trade organization to represent the industry....
Pesach Lattin
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2011-02-08
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Leaders
2024-11-04
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Scott Schiller is a man who’s seen it all – from the early days of television ads to the...
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Marketing Madness
2024-11-04
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly...
Marketing Madness
2024-10-31
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...
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Leaders
2024-11-04
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Scott Schiller is a man who’s seen it all...
Marketing Madness
2024-11-04
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple
Let’s ditch the worn-out trope of brand versus performance...