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Marketing Madness

The Dangers of Toolbars and Adware in B2B Affiliate Programs

Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to...
Matt Wool - 1
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LeadersPesach Lattin - 0

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of...
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NewsPesach Lattin - 0

We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions...
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Marketing MadnessPesach Lattin - 0

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The...
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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The Morgan Mindset: Navigating the Complex World of Advertising

CTV/OTT Streaming Pesach Lattin - 0
Dave Morgan is a name that any ad-tech enthusiast would be familiar...
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Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Hiring & Management Pesach Lattin - 0
Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost...
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Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Marketing Madness Pesach Lattin - 0
Datonics, a digital data pioneer, has released the results of its Programmatic...
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Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

Marketing Madness Pesach Lattin - 0
The age of relying on third-party data for media buying may be...
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GumGum Takes the Lead in Providing a Safe Ad Environment

Marketing Madness Pesach Lattin - 0
GumGum, the contextual first, global advertising platform, has announced that it is...
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