Blockmetry, which is a company that was founded by Pierre Far from Google, analyzes a variety of metrics online, including how impactful ad blocking software is on web pages. They look at millions of websites and ad impressions each month to come up with helpful information used by people throughout the industry. The company believes … Read more
Facebook is taking a significant step against the rising popularity of ad blocking software. They have just announced that they have developed a way that will stop ad blockers from working on their sites. The technology identifies users who have ad blocking software on their desktop, and then displays the ads using the same method … Read more
A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which will result in a loss of about $12 Billion for publishers. According to recent data publishers are losing about $3.8 billion per year due to ad blockers. The major growth over … Read more
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