Last week some of the biggest companies in Affiliate Marketing met up in Europe to discuss the state of the industry, do business and figure out how to evade spam filters No, really – while there were some of the most reputable companies in the industry, it also included some of the worst companies in … Read more
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number has almost doubled (17%), which means the affiliate industry is expected to lose over $3.4 billion in fraud this year. … Read more
Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It takes into account all the touchpoints on the customer journey and designates a certain amount of credit to each channel. This method is important because it provides insights that can help … Read more
First party data is defined as data that your company has collected directly from your audience — made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand to use for re-targeting. In other words, first party data is firsthand data that can be used … Read more
I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications. Nothing really irks me so much as fraud — especially when it’s played by some of the largest industry players in the land. The fraud not only makes our entire industry … Read more
Marketers are increasingly leveraging data intelligence and digital advertising technology to reach consumers across the shopping journey, according to a new report by Criteo and Forrester that calls this approach “commerce media.” Commerce media is a new digital advertising strategy that combines commerce data and artificial intelligence to reach consumers during their customer journey and boost sales, revenue, and … Read more
The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
A new report from White Ops demonstrates that marketing fraud is growing, but that many in the online advertising space may not realize exactly how much the problem has grown in the past year. Oh, it’s pretty bad. According to MediaPost, 43% of respondents in the survey said survey said they could not estimate how … Read more
Ever since its launch back in 2016, TikTok has managed to dominate the social media game, further pushing the envelope of what the medium can do and what the influencers using it can achieve. In many ways, it’s quite easy to see why TikTok is so successful, and why it’s currently the best example of … Read more
Bryn Tindall, founder and CEO of Southington digital marketing firm Rebel Interactive Group, says actual rebels are hard to find. “If you ask people, ‘Are you a rebel?’, they like to think they are, that they are risk-takers, but they really are not,” he said. “It’s not that common.” Neither is Rebel, which since its … Read more
