Inside Sam’s Clubs Affiliate Marketing Program
By leveraging Rakuten Advertising’s expansive publisher network and Button’s new deep linking and app-tracking Reach technology, Sam’s Club is among the retailers that have been able to enhance the user experience by seamlessly routing users to apps they’ve already installed, extending the brand experience for loyal shoppers, boosting the usage of its own app and … Read more
Affiliate Scammers Michael Giannulis and Michael Williams Named by Feds for $300 Million in Fraud
The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called My Online Business Education (MOBE). On Thursday, the FTC announced that charges have been filed against the affiliate marketers namely Michael Giannulis and Michael Williams along with their companies BPO USA LLC, Pixx … Read more
Investors Are Shying Away from Fluent Inc for Potential Problems with Spam and Data Sales
Fluent has for a few years been the golden boy for the co-reg industry. A company with little experience in online marketing outside of selling and trading data, one of the dirtiest markets in the industry goes public, and their founders make a killing using poorly understood buzzwords. Turns out investors are taking note: SeekingAlpha … Read more
