Disney Advertising’s latest move isn’t just a step forward; it’s a full-on power walk into the future of ad tech, leaving competitors in the dust with something they’re calling DRAX Direct. Think of it as… From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over
Let’s cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption. Oh no, he’s the mastermind behind Origin, a company that’s doing to traditional TV advertising what smartphones did… How Fred Godfrey is Making Ad Breaks the New Happy Hour
In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it’s all too real for the industry veterans and the brands whose dollars… The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme
Ah, the enigmatic world of Connected TV (CTV) advertising, where the rules of the game are rewritten daily, and the Return on Ad Spend (ROAS) is the trophy every marketer dreams of. Let’s dive into… ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!
In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary sculptor of invisible data. As CEO and co-founder of TVision, Liu… The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric
Netflix’s dive into the ad-infested waters isn’t just a splash—it’s a cannonball that’s sent waves through the SVOD sea. In a landscape where “subscriber growth” was the chant, the major players are now humming a… FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming
This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at the epicenter of innovation. At the helm of this digital revolution… Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces
FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in a groundbreaking move. This partnership provides advertisers on the FreeWheel platform… Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph
In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our everyday lives. From the first lease of a billboard in 1867,… OOH La La: The Transformation of Outdoor Ads from Simple to Smart
The digital advertising industry is on the cusp of a transformative change with the recent partnership between Playground XYZ and TVision, targeting the opaque realm of YouTube and Connected TV (CTV) viewership measurement. The importance… Revolutionizing Viewership: The Groundbreaking Partnership Shaping the Future of YouTube Ad Metrics
The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back. It’s time to peer into this digital twilight and unravel the tales entwined within.… Bid Me Twice, Shame on Who? Decoding the Auction Enigma
In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one shared reality: the televised world. There was a certain comfort, a… The Alchemist’s Guide to Streaming: Transmuting Pixels into Gold
The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over Tinseltown’s most recent venture: streaming. With protest signs, cries for fair… Is Streaming Truly the Future of Profit? An Insight into Hollywood’s Modern Dilemma
The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by the constraints of traditional cable. But as the years have rolled… How Giants Like Netflix Are Circling Back to Cable’s Shadow