Disney Advertising’s latest move isn’t just a step forward; it’s a full-on power walk into the future of ad tech, leaving competitors in the dust with something they’re calling DRAX Direct. Think of it as Disney throwing open the doors to its treasure trove of streaming goodies, inviting the big tech boys—Google’s Display & Video … Read more
Let’s cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption. Oh no, he’s the mastermind behind Origin, a company that’s doing to traditional TV advertising what smartphones did to those ancient relics we called “flip phones.” And in the spirit of true innovation, his journey to ad tech … Read more
In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it’s all too real for the industry veterans and the brands whose dollars fuel the digital ecosystem. The protagonist of this tale is not a hero but a nefarious bot named CycloneBot, an … Read more
Ah, the enigmatic world of Connected TV (CTV) advertising, where the rules of the game are rewritten daily, and the Return on Ad Spend (ROAS) is the trophy every marketer dreams of. Let’s dive into this kaleidoscope of advertising wonderment, where precision targeting meets the creative renaissance, and the results? They’re as tantalizing as the … Read more
In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary sculptor of invisible data. As CEO and co-founder of TVision, Liu is not merely observing the tides of television viewership but actively reshaping the way brands, agencies, and TV media sellers … Read more
Netflix’s dive into the ad-infested waters isn’t just a splash—it’s a cannonball that’s sent waves through the SVOD sea. In a landscape where “subscriber growth” was the chant, the major players are now humming a different tune: advertising tiers. This shift is more than just a fad. The year 2023 in media was less a … Read more
This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at the epicenter of innovation. At the helm of this digital revolution stands FreeWheel, a global video ad server powerhouse, that has played a pivotal role in shaping the streaming TV industry … Read more
FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in a groundbreaking move. This partnership provides advertisers on the FreeWheel platform access to an extensive array of over 3,500 free-ad supported streaming television (FAST) channels available through OrkaTV. This collaboration not … Read more
In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our everyday lives. From the first lease of a billboard in 1867, a time when the world was draped in the smoke of the industrial revolution, to the neon-drenched present, OOH advertising … Read more
The digital advertising industry is on the cusp of a transformative change with the recent partnership between Playground XYZ and TVision, targeting the opaque realm of YouTube and Connected TV (CTV) viewership measurement. The importance of this development cannot be overstated—it’s a significant leap toward piercing the veil of one of digital advertising’s most significant … Read more
The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back. It’s time to peer into this digital twilight and unravel the tales entwined within. In the digital cosmos of programmatic advertising, bid requests are nothing short of sacred rituals — the beckoning calls from … Read more
In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one shared reality: the televised world. There was a certain comfort, a certain predictability to the rhythmic switch between channels. But as time pressed on, that comfort faded, the predictability lost to … Read more
The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over Tinseltown’s most recent venture: streaming. With protest signs, cries for fair compensation, and an industry in tumult, one can’t help but wonder: Is the promise of streaming sustainable? A Historical Deep … Read more
The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by the constraints of traditional cable. But as the years have rolled on, those early promises seem to have evaporated, much like morning mist under the blazing sun. Today, we stand at … Read more
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