Oh, how the mighty are faltering! TikTok, once the golden child of digital ad realms, now finds itself in a precarious dance with destiny, sidestepping landmines laid by none other than the U.S. government. The platform’s meteoric rise in the advertising world has hit a snag, a big, regulatory-sized snag. As the figures from MediaRadar … Read more
In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune 2*. If you’ve seen Denis Villeneuve’s sequel, you’ll understand the complexity, the intrigue, and the constant struggle for balance and control. So, let’s dive into how the streaming ad world is … Read more
The IAB Tech Lab’s Privacy Sandbox Task Force just unleashed its final Fit Gap Analysis, and let me tell you, it’s like watching a train wreck in slow motion. The conclusions are no more reassuring than a clown at a funeral. For anyone hoping the February report was a fluke, bad news: the Sandbox still … Read more
Welcome to the front row seat of a masterclass in ad tech evangelism led by none other than David Pollet, CEO of Incremental. He swung by The ADOTAT Show to spill the real tea on incrementality, not just as a buzzword but as the cornerstone of modern advertising. Brace yourself for a ride through the … Read more
In the ever-evolving landscape of digital commerce, where alliances are as critical as innovation, Uber and Bango have unveiled a partnership that reads like a high-stakes chess match in the game of global subscription services. This move, characterized by its strategic finesse, introduces Uber One to the vast ecosystem of Bango’s Digital Vending Machine® (DVM™), … Read more
We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a Kardashian divorce. If you’re here for a polite, run-of-the-mill tech story, this isn’t it. This is the no-holds-barred, uncensored tour of how a sports fanatic turned AI wizard is rewriting the … Read more
Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the rooftops that they’re racking up 8 billion video views per day. Yep, you heard that right—8 billion, with a ‘B’. And just to spice things up, they’re flaunting a 35% increase … Read more
The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top 100 premium publishers across the open internet. This list spans TV, web, and audio publishers globally, and it’s making waves in the ad tech community. But what’s the real scoop behind this curated list of digital … Read more
Elon Musk, ever the showman, has once again seized the spotlight, blending his apocalyptic AI prophecies with a desperate plea to win back advertisers at the Cannes Lions Festival. Imagine this: Musk, the tech world’s most notorious provocateur, standing before a crowd of industry bigwigs, dropping truth bombs about AI-induced doom and the moral imperatives … Read more
Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on to your socks, because Reddit is putting on its big boy pants and saying, “Hey advertisers, look at me!” Yes, you read that right. Reddit, the social media mosh pit, is … Read more
Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they’re relentless, annoying, and utterly out of place. We’ve been promised this seamless, futuristic experience with Connected TV, yet here we are, stuck in the past with clunky, uninspired ads that feel like they’re being lobbed at us by a catapult. You’d … Read more
James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles, he sees opportunities. This visionary CEO has transformed Kevel (formerly Adzerk) from an under-the-radar ad tech player into a formidable force in retail media. And he’s done it all while maintaining a grounded perspective, preferring substance over … Read more
Welcome to the latest installment of “Ad Tech’s Dirty Laundry,” where we expose the industry’s unsavory secrets like they’re yesterday’s gym socks. Today, we’re diving into the seedy underbelly of programmatic advertising with a tale juicier than a prime-time scandal: Colossus SSP and their alleged ID spoofing shenanigans. The Lowdown: What’s ID Spoofing, Anyway? For … Read more
Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme for years. They’ve siphoned ad revenue from publishers and lined their own pockets with grand promises of digital marketing miracles. What did they actually deliver? Bot-driven ad impressions, rock-bottom CPM prices … Read more
© Your Copyright Message
