The first reason is that the holidays provide a much-needed break from work. We are often so focused on work and meeting deadlines that we don’t have time to relax and recharge. Holidays give us a chance to step away from work and enjoy time with family and friends. This break can be refreshing and help us avoid burnout.
On Tuesday, Netflix executives Greg Peters (COO and Chief Product Officer) and Spencer Neumann (CFO) shared some more color on ambitions for the streaming giant’s first foray into the advertising space. The new lower-cost plan with ads is set to launch in the U.S. and 11 other countries this November, priced at $6.99 per month. … Read more
As Netflix begins to roll out its new ad-supported tier, the company is vowing to work with third-party measurement and verification companies. This move could help Netflix not only better understand its audience, but also pave the way for future changes to its business model. It’s no secret that advertising requires a different set of … Read more
With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted under marketers’ feet. This means that the role of the Chief Marketing Officer (CMO) is changing as well, though no one expects CMOs to take over the legal department or become chief privacy … Read more
If you’re a CMO, you might want to sit down for this one. Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023. In other words, CMOs will have to find another way to reach their target audience through Bloomberg. Bloomberg’s reasoning is that … Read more
It looks like Instagram is about to get a whole lot more crowded—and we’re not just talking about influencers and meme accounts. Earlier this week, it was reported that the Facebook-owned platform is planning to ramp up its number of ads, with a particular focus on augmented reality (AR) ads. This move comes as no … Read more
CMOs beware: A bunch of companies are running the risk of going bankrupt, according to FRISK scores. It’s no secret that the economy has been in a bit of a slump lately. As demand wavers and capital gets harder to find, a lot of companies are running the risk of going bankrupt—and, according to FRISK … Read more
A new survey from affiliate marketing platforms Awin and ShareASale paints a grim picture of the mental health of online influencers. The study found that nearly 80% of respondents suffer from burnout, with 66% saying it impacts their mental health. This level of stress and anxiety is driving just under half (49%) of influencers to … Read more
With attention metrics and technology starting to gather pace in the industry, the time is now for marketers to improve the ad experience for consumers. Until most recently, it’s been a lot of theory that the best attention-grabbing placements are going to be the ones you want and will pay a bit of a premium … Read more
Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor … Read more
Warner Bros. Discovery held a company-wide town hall on Wednesday, with CEO David Zaslav and his top creative deputies discussing the state of the company, and their vision for the future. Zaslav was joined by HBO chief Casey Bloys, WB film chiefs Michael De Luca and Pamela Abdy and WB TV topper Channing Dungey. Zaslav … Read more
Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes from Twitter, where several major advertisers have pulled their ads after learning that they were appearing alongside tweets soliciting child pornography. This is a serious problem, and one that CMOs need to be … Read more
In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an announcement from the league said. Financial terms of the deal were not disclosed, though prior reports indicated the league was seeking up to $50 million for the rights. This is a big win … Read more
In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use those exchanges to enter bids for their content to be advertised. Then, an automated algorithm uses advanced analytics to determine the correct placement of these ads on publishing sites, based on factors like … Read more