I’ve known Chris for a long time, and I’ve always been impressed by his knowledge of the affiliate and performance marketing industry. He’s the co-founder of Publish Discovery, which helps create artificial intelligence, marketing analytics, and machine learning for affiliates to help them grow their businesses while paving their way in the affiliate industry. Moreover, … Read more
Musk has a long history of supporting Donald Trump and attacking liberals. He is also known for being a bit of a troll himself, and he’ll likely use his position as CEO of Twitter to make the site more friendly to trolls and hatemongers than it already is. This would be bad for advertisers and … Read more
The Federal Trade Commission (FTC) has issued a proposal that would prohibit the posting of fake reviews online. The proposal, if enacted, would make it unlawful for sellers to post endorsements without disclosing whether they are paid or unpaid. The FTC also recommends requiring disclaimers for social media influencers posting about products and services, and … Read more
New Jersey-based NFL Films is known for its award-winning documentaries and motion pictures about the National Football League. Now, they’re setting their sights on Hollywood. Under the leadership of CEO Steve Ketover, NFL Films is looking to partner with Hollywood studios to produce feature films and TV shows based on the stories of the NFL, … Read more
In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes at Meta, arguing that the company has “drifted into the land of excess.” Gerstner’s letter, addressed to Mark Zuckerberg and Meta’s board of directors, pointed out Meta’s “startling” financial decline over the … Read more
Anyone who’s been outside recently can attest to the fact that there are more billboards, bus stop ads, and building wraps than ever before. Out-of-home advertising (OOH) is on the rise, and it’s not surprising why. OOH offers several advantages that appeal to marketers, especially in today’s climate. Let’s take an in-depth look at some … Read more
Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced earlier this year that it would be introducing a new ad-supported tier in an effort to bring in more revenue. While some advertisers were initially on board with the new plan, … Read more
German sportswear company Adidas has ended its partnership with American rapper Kanye West (AKA Yeezus, AKA Ye) following a string of hateful anti-Jewish remarks made by the rapper. The move is set to have a negative impact on Adidas’ net income of up to $246 million in 2022, due to the high seasonality of the … Read more
As a chief marketing officer, you have a lot of responsibility on your shoulders. Not only are you responsible for ensuring that your team is meeting its sales goals, but you are also responsible for maintaining a positive workplace culture. In other words, you need to be able to lead effectively in order to be … Read more
There’s no doubt that influencer marketing is still growing. More and more brands are teaming up with popular social media users to promote their products or services. But what’s the best way to connect with influencers so that you can create content that’s both engaging and authentic? Here are a few things to consider Choosing … Read more
With many CMOs deciding to jump on a bandwagon and market on TikTok because “everyone is doing it,” maybe it’s time to examine why trend chasing is bad for marketing. It’s good to be curious but at the same time thoughtfully strategic on how and when your brand should (or shouldn’t) engage in new spaces. … Read more
A Globe and Mail analysis shows that the number of Shopify stores that close down or leave the e-commerce platform is increasing at a rate of 34% per year. This is a growing problem for Shopify, as customers are complaining about lack of customer service, downtimes, and poor explanations. Below, we’ll dive into some of … Read more
The advertising world is ever-changing, and with that change comes a new set of challenges and ethical quandaries. No longer can we rely on the old adage of “sex sells” to move product; in today’s woke climate, that kind of thinking will get you laughed out of the boardroom. But what does selling ethically in … Read more
American exercise and media company Peloton has seen a drastic decrease in ad spend from last year to this year, according to data from ad sales intelligence platform MediaRadar. Last year, Peloton’s average monthly marketing budget was $26.8 million. This year, however, that number has shrunk to only $15.2 million – a 57% decrease. So … Read more