Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According to the lawsuit, filed by David Jones in the Los Angeles… Siri Sued by Angry Californian
Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever to do with the value of the advertisement. What’s new, I’ve… Study: CPM Rates Do Not Equal Value
Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which ad pepper media’s display products and services – iSense, SiteScreen and… React2Media Merges with ad pepper media US
After playing in the TV show friends for many years, Jay Weintraub set his sights on starting the leading, umm… lead generation conference, LeadsCon. We are happy to announce that he’s entered the big leagues… LeadsCon Acquired in Huge Buyout
Performance Marketing Insider has learned that the FTC has alerted at least half-a-dozen networks that they are in the target for possible enforcement actions. These networks have received what are called “civil investigative demands” which… FTC Contacts More CPA Affiliate Networks about Possible Actions
It seems, according to the Interwebs, that Google has decided to focus on copying everything that Facebook does. The most recent announcement seems to be that they are in the middle of planning a commenting… Google Launching Competitor to Facebook Commenting Platform
After two years in Colorado, I’ve decided to move. My first selection was to Arizona, probably Scottsdale, as I love the area, love the houses and really love the weather. However, while looking at places… Why I’m Moving to Las Vegas and Why Marketers Should Also
Bloggers face issues and controversy with revenue generation strategies like blogging for pay, sponsored posts, paid reviews, and selling links. How does this go over with the FTC, Google, and blog readership?
Despite all the hoopla about Twitter’s new self-serving platform, it seems that they are having serious trouble getting people to sign up for it. Even through it’s been a month, they still haven’t signed-up 10,000… (Video) Twitter Self Serve Going Real Slow
Thanks to Panda 3.3 from Google, another private blog network has bit the dust. Buildmyrank.com, a network that had advertised all over the place including WarriorForum found itself in a horrible situation, when Google automatically… Buildmyrank Link Network Busted
Having an effective call to action button on your website is essential. If you don’t call your visitors/prospects to take action, how will they know what to do? People want to be guided, so don’t… How to Make Your Call to Action Button Effective
For years there were rumors that if you over-optimized your site that perhaps Google would penalize you. So far, these have only been rumors and never confirmed. However, now Google has officially announced that they… Google Will Now Kill You for Over-Optimization
Marketers need to take notice of how fast people can turn against you, as Bioware, the makers of Mass Effect 3 found out. While they had advertised that based on decisions, there would be a… Mass Effect 3 Game Bows to Social Media
A challenge that is faced by most of the online marketers is – finding the right keywords. Since there are so many keyword research tools out there, both free and paid, the search for the… Using the Google Adwords Keyword Tool for SEO