Whether you develop high end game apps, or you use simple games as part of your marketing and monetization strategy, you’ve undoubtedly heard of Tapjoy. They are a leader in providing monetization opportunities for app publishers of all types, especially games and entertainment apps. As of September, 2013 they are reaching about 435MM mobile users … Read more
Millions of marketers focus all of their attention on North America and Europe. While this is certainly where a significant amount of the world’s wealth is centered, it is still only a small percentage of the worlds overall population. Depending on what it is that is being marketed, it may make sense to expand the … Read more
“Standard Operating Procedure 303” of the Department of Homeland Security is more commonly known as the “Internet Kill Switch.” Homeland security says that it is in place in order to shut down wireless networks in the event of a known or suspected bomb, which may be detonated using cell connections or through the Internet. The … Read more
The first judgement against Ryan Eagle, the former owner of EWA Network is now in. It seems that Vito Glazers, the former owner of CPATank has won a total of $273,419 in Federal Court. If you don’t remember, Eagle had disappeared almost overnight after it was found that he wasn’t not only refusing to pay … Read more
Are your email marketing results not what they used to be? Perhaps they’ve never been what you really need. Maybe what you are doing is wearing out your welcome shortly after your opt-in introduction. Perhaps in your effort to squeeze every bit of sales juice out of your list, what you are doing is too … Read more
With the latest data released from comScore, experts believe that for the first time ever, eCommerce will go over $200 billion in total sales this year. 2013 has been a big year for eCommerce marketers of all types, and these latest numbers are showing just how huge this market has become. Even better news is … Read more
Millennial Media, a mobile ad and data platform is looking to quickly expand its mobile ad technology with its purchase of JumpTap. JumpTap is a Boston based company that has been helping to innovate the mobile advertising industry for several years. Included in the purchase is the 62 patents and over 50 patent applications which … Read more
A survey of over 1600 affiliates asking about methods, strategies, preferences and (most importantly) the impact of the Affiliate Nexus tax on their businesses. The survey was done for the annual Affiliate Summit AffStat report. The results concerning the impact of the Affiliate Nexus Tax were quite concerning. For this question, Affiliates were asked, “How … Read more
Affinity.com, has announced that they are opening their inventory to advertisers for real time bidding, using the Appnexus platform. Media buyers will now be able to buy into the premium display inventory, and have the real time bidding options which weren’t previously available. Marketers will now be able to partner with Affinity.com using the appnexus … Read more
You are probably wondering what this exacrlt has to do with Performance Marketing, and frankly I’m not really sure it does. I was just so entranced by this performance by Glenn Beck, the right-wing commentator, that I couldn’t help sharing it. Politics aside, you have to wonder if someone switched his medication out or he … Read more
The Performance Marketing Association has become in the last few years the only organization that has been appropriately addressing the needs of the performance and affiliate marketing industry. While it started as a small group of people from companies we barely heard of, it’s grow to an influential organization that has helped bring cases before … Read more
ValueClick, one of the world’s largest digital marketing companies, has recently announced that they will be selling off a number of their web properties known as its ‘Owned & Operated’ segments. These sites include Investopedia, PriceRunner, Smarter.com, SymptomFind, CouponMountain.com and more. John Giuliani, the President and Chief Executive officer of ValueClick said the following about … Read more
CashCall, Inc., a premier consumer finance lender, has announced an agreement with southern California-based leading software as a service (SaaS) provider CAKE. Leveraging the CAKE platform, CashCall will more efficiently cater to the needs of the marketing community and provide services that will result in more robust analytic capabilities for performance marketers. Real-time reporting and … Read more
A new report from WordStream compares the ad performance from Twitter and Facebook. Choosing which of these two social giants to dump your marketing dollars can be a difficult choice for anyone, but getting it right is essential. The report digs into some detailed information in four important categories, which are: Network Reach (how many … Read more