In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. The scheme dates back as far as 2015 and underpins a large part of Dataly Media’s business conducted since that time, according to Confiant. This means, … Read more
Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly with the content on a website or app, providing a more natural and less disruptive experience for users. This has led to increased trust from consumers and a more effective way of getting … Read more
At CES this year, we heard a lot about the metaverse. But it wasn’t the bang we were expecting. Instead, it was more of a whimper—a reminder that the future isn’t as fast as we’d like it to be. The biggest news was that HTC Vive announced its next XR headset, the VIVE XR Elite. … Read more
As the use of cookies and other tracking technologies has come under scrutiny, location-based advertising has emerged as a promising alternative for advertisers looking to reach consumers in a more privacy-sensitive way. Campaigns for targeted programmatic advertising have grown more cost-effective and goal-oriented as advertisers have started to take location into account. While a variety … Read more
It’s no secret that artificial intelligence has been making waves in the tech industry, and it’s only going to get bigger. At CES 2023, #GenAI is the hot topic. Discussions on the floor ranged from “How do we make sure that this technology is accessible?” to “What happens when the real world starts to look … Read more
Denny’s Corporation (NASDAQ: DENN) today announced the appointment of Sherri Landry as Senior Vice President, Chief Marketing Officer (CMO). Landry will lead the marketing team and report to President of Denny’s Inc., John Dillon. Landry brings more than 25 years of deep expertise in the restaurant industry and a proven track record of delivering innovation and … Read more
Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your operations and processes while maintaining precision and accuracy, which makes them a helpful and crucial instrument. AI technologies and apps are not only relevant to our general and daily lives but … Read more
Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, has announced the hiring of Melissa Balsan as Executive Vice President (EVP) and Chief Marketing Officer (CMO). This appointment coincides with the upcoming retirement of Vericity’s current EVP and CMO, Laura Zimmerman. Effective today, Balsan will report to Vericity’s Chief … Read more
Are you looking for a way to get your customers to interact with you more? If so, we might have the answer. We know that when it comes to mobile device interactions between customers and enterprises, they are getting more and more common. They frequently expect to be able to text or contact businesses. Therefore, … Read more
It’s becoming more and more clear that TikTok may not be able to stay in the US. A new report says that ByteDance, the Chinese parent company of TikTok, has been spying on journalists who were in contact with ByteDance employees. The Financial Times reports that “over the summer, four employees on the ByteDance internal … Read more
When it comes to customers, there are two types of shoppers: the thorough shopper and the efficient shopper. Typically, the thorough shopper exhaustively researches multiple options before making a purchase. They want to make sure they get exactly what they’re looking for, which can lead to some serious research time. On the other hand, an … Read more
LifeMD, Inc. (NASDAQ: LFMD) today announced the appointment of Jessica Friedeman as Chief Marketing Officer. Friedeman succeeds Stefan Galluppi, who continues as LifeMD’s Chief Innovation Officer. Friedeman brings nearly twenty years’ experience engaging and retaining patients with a proven track record of increasing efficiency and revenue by executing go-to-market product strategy for forward-thinking, high growth … Read more
Before the advent of retail media networks (RMNs), advertisers had to reach audiences through expensive and highly fragmented channels; channels that were not only expensive but also highly fragmented; channels that were often not designed to support advertising. This is where RMNs stepped in—providing advertisers with a conduit to both audiences (1st party) and channels … Read more
The Metaverse. For a while there, it was all anyone could talk about. In October, Facebook reorganized its mission statement and changed its name to “Meta,” thereby declaring itself a leader in the realm of virtual reality. Over the next few months, a flood of venture capital pumped into metaverse startups. Metaverse platforms experienced an … Read more