Adlandia – a place where ‘consumer’ is just a fancy dress for a data point, and respect is an artifact, like a dial-up modem sitting in a museum. In this bustling metropolis of marketing and adtech, greed isn’t just a sin; it’s more like the unofficial motto. Here’s me, Pesach Lattin, strolling through the digital … Read more
In the ever-twisting and often absurd world of online advertising, bid duplication emerges as a story that could rival the dramatic arcs and sharp wit of the hit TV show “Succession.” As part of our adtech prompt series, we’ve invited industry experts to distill their wisdom into 190 words, each crafting a narrative that is … Read more
A persistent and insidious issue lurks, often unnoticed by the everyday internet user yet acutely problematic for industry insiders: bid duplication. This issue, while not as visible as the flashy advancements in AI targeting or the revolutionary promises of blockchain for transparency, plays a pivotal role in the digital advertising ecosystem, subtly but significantly skewing … Read more
Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert’s “Dune” unfolds on the desert planet of Arrakis, we find surprising echoes in the world of online advertising. Here’s an irreverent, comprehensive dive into how AdTech in 2024 is starting to … Read more
In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for the championship title in a league where the rules are constantly changing. The recent accusation by The Trade Desk’s CMO, Ian Colley, that Google has to “bribe companies” to test their … Read more
The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As 2023 waved goodbye, the industry stood tall, proud of its employment zenith. But as we all know, what goes up must come down. Enter the stage, the seers of the corporate … Read more
The adtech world: where the only constant is change, and what a rollercoaster it’s been lately! Let’s dive into the saga of Chrome’s cookie deprecation, shall we? It’s a tale peppered with data, drama, and a dash of digital Darwinism. First off, the stage is set by Paul Bannister from Raptive, who’s been playing data … Read more
Ah, the cookie crumbles, and not the sweet, chocolate-chip kind we all adore. Picture this: I just heard from a marketing manager, who was minding their own business, and was suddenly ambushed by a CEO in a frenzy. The culprit? An article in the Wall Street Journal screaming about the apocalypse of digital advertising, all … Read more
Programmatic advertising is kinda like that shifty character in a noir film, lurking in the shadows, whispering sweet nothings about efficiency and reach. But have we, the intrepid advertisers of the digital age, finally called its bluff? Is it time to say, “Programmatic, darling, your days of smoke and mirrors are over”? Well, strap in, … Read more
Netflix’s dive into the ad-infested waters isn’t just a splash—it’s a cannonball that’s sent waves through the SVOD sea. In a landscape where “subscriber growth” was the chant, the major players are now humming a different tune: advertising tiers. This shift is more than just a fad. The year 2023 in media was less a … Read more
Let’s dive into the turbulent seas of teenage social media trends, where the Pew Research Center’s latest survey serves as our navigational chart. This isn’t just a collection of dry statistics; it’s a vibrant tapestry of teenage life, woven with the threads of YouTube, TikTok, Snapchat, and the fading colors of Facebook and Twitter (now X). … Read more
This week at ADOTAT, we embark on an exhaustive journey into the realm of identity in marketing. We are not just scratching the surface; we’re delving into the nuances, challenges, and opportunities that this pivotal aspect of marketing presents. This exploration culminated in an engaging roundtable discussion with leading experts, offering diverse perspectives on how … Read more
The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate leadership but a potential turning point for a retail pharmacy chain that has faced its share of challenges. Walden’s appointment at Rite Aid is the latest chapter in a remarkable career … Read more
Brian Dolan, renowned in the sphere of digital advertising as the chief executive of WorkReduce, found himself in the unenviable spotlight of law enforcement rather than the glowing beams of business accolades. In a turn of events that resonates with the darker undercurrents of our digital age, Dolan stands accused of engaging in activities that … Read more