Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines of even the most seasoned ad tech experts. This creature, my friends, is known as Supply Path Optimization (SPO), and it’s a beast that’s been lurking in the shadows, ready to … Read more
It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33% of the time. With the advancements in ad tech, you’d think the robots knew us. But as it turns out, the algorithms have their own brand of humor. Alright, roll up … Read more
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast’s comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and … Read more
In the gleaming corridors of the digital age, precision was promised to be the holy grail. An Eden where every ad, every piece of content, would be a hand-tailored suit, molded impeccably to the contours of its intended recipient. But nestled within this utopia, lurking beneath the surface, is an unsettling shadow: the specter of … Read more
In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as “Artificial Intelligence.” Adtech, ever the flashy showman of the digital realm, seems to have adopted the term with an eagerness that would make a magpie jealous. However, like that overeager magpie, … Read more
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling through the industry. It’s a move that’s ignited more debates than a late-night political talk show. The burning question on everyone’s mind: Has Infillion just pulled off a brilliant coup or … Read more
If you’re anything like me, it’s all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products. Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. Yet, a recent, enlightening dialogue among … Read more
A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We’re talking about programmatic ad fraud—a cunning game played in the shadows, where bots and automated systems orchestrate an elaborate dance of deception, siphoning off billions from advertisers’ pockets. As we stand on … Read more
Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent of the AI butlers found in science fiction, is finally on the horizon. This impending future, poised to revolutionize the landscape of SEO and e-commerce, beckons marketers and creators to reimagine … Read more
Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly introduced the Vistar Academy certification program, aptly titled “Accelerate: Foundations of Digital Out-of-Home.” This groundbreaking initiative aimed to revolutionize the industry by equipping agency and brand marketing teams, as well as … Read more
Let’s make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold standard. Enter DoubleVerify, a trailblazing force that is redefining the way advertisers measure and optimize their campaigns through attention metrics. Competition for consumer attention has never been fiercer, the reign of … Read more
In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the staggeringly high cost of bid shading, a concept that has long eluded the comprehension of media buyers. According to the findings of this trailblazing study, the annual hemorrhage of funds attributed to bid … Read more
The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that is reshaping the way advertisers connect with audiences on the big screen – the rise of programmatic advertising in movie theaters. National CineMedia (NCM), a major player in the cinema advertising … Read more
We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set to become a major force, transforming the way brands interact with consumers and ushering in a digital renaissance. So, hoist the sails, grab the helm, and let us set our … Read more