Thursday, June 13, 2024

Most recent articles by:

Tommy Walker

​Tommy Walker is a contributing author for Invoca and is the Editor-in-Chief of ConversionXL, Producer of ​Page Fights and founder of Social Filter. You can follow him on Twitter here.  

Top 11 Reasons You Should Add Click to Call to Your Paid Search Marketing

One night, I decided to order a pizza. After blankly staring at my PPC analytics for hours, tricking myself into thinking I could somehow...

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Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the...

Confessions of a Digital Maverick: Dominick Miserandino Unplugged

Dominick Miserandino, a name synonymous with digital strategy, is...

Taking Out the Trash: How Innovators Are Detoxing Adtech

Welcome to the wild world of adtech, where the...

Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce...

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw...

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid...

What the Heck is Federating a Site?

Alright, gather ‘round, because we're about to unravel the...

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and...

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right...