Most recent articles by:

Tommy Walker

Tommy Walker is a contributing author for Invoca and is the Editor-in-Chief of ConversionXL, Producer of Page Fights and founder of Social Filter. You can follow him on Twitter here.

Email Marketing

Top 11 Reasons You Should Add Click to Call to Your Paid Search Marketing

One night, I decided to order a pizza. After blankly staring at my PPC analytics for hours, tricking myself into thinking I could somehow...

Tommy Walker - 2014-12-09

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

Adtech2024-04-18

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...

CTV/OTT Streaming2024-04-17

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

Leaders2024-04-16

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...

Adtech2024-04-15

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where...

Lawyers Run The World2024-04-12

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...

Adtech2024-04-10

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

Leaders2024-04-10

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

Adtech2024-04-08

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...

Tommy Walker

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

ARCHIVE

Fortnite In-Game Advertising. How does it Work?

Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Must Read

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

Hot Topics

About Us

Follow Us

UrbanObserver

Tommy Walker

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us