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Tommy Walker

Tommy Walker is a contributing author for Invoca and is the Editor-in-Chief of ConversionXL, Producer of Page Fights and founder of Social Filter. You can follow him on Twitter here.

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Top 11 Reasons You Should Add Click to Call to Your Paid Search Marketing

One night, I decided to order a pizza. After blankly staring at my PPC analytics for hours, tricking myself into thinking I could somehow...

Tommy Walker - 2014-12-09

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Adtech2024-07-24

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...

Adtech2024-07-18

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Adtech2024-07-16

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

Lawyers Run The World2024-07-12

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

Marketing Madness2024-07-12

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

Oh, how the mighty are faltering! TikTok, once the...

Adtech2024-07-09

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

CTV/OTT Streaming2024-07-02

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Adtech2024-07-01

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Adtech2024-06-28

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Adtech2024-06-27

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...

Tommy Walker

Must read

WTF Google: The Cookie Clusterf**k Continues

#MADWOMEN: From Catwalk Queen to Data Diva

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

How Elon Musk is Rewriting ‘The Communist Manifesto’

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

The AdTech Adventurer: Myles Younger’s Recipe for Success

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Google’s Privacy Sandbox: More Like Privacy Litter Box

Decoding the DNA of Incrementality with David Pollet

ARCHIVE

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

WTF Google: The Cookie Clusterf**k Continues

The AdTech Adventurer: Myles Younger’s Recipe for Success

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WTF Google: The Cookie Clusterf**k Continues

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