In today’s world of business, marketing technology plays a significant role in enabling organizations to stay ahead of the competition. With the increasing use of artificial intelligence (AI), businesses are now able to leverage powerful AI-driven tools and solutions to boost their overall brand growth and ROI. Scott Leatherman, the Chief Marketing Officer at Veritone, … Read more
BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and believe that she has the best insight into what is going on. BLEND is an end-to-end localization platform for global brands seeking to increase multimarket revenue and build deeper relationships with … Read more
Intrinsic in-game advertising and measurement may be the future of marketing and advertising. Cary Tilds, Chief Strategy and Operations Officer at Frameplay, believes that the power of immersive and interactive content will drive significant engagement for all brands, big and small. This concept applies not only to gaming and the Metaverse, but to all content … Read more
The rise of Web3 technologies such as blockchain, cryptocurrency, and NFTs is gradually gaining traction, but they are yet to fully capture the mainstream. This could all change with the new CEO of YouTube, Neil Mohan, who is enthusiastic about integrating Web3 and metaverse technologies on the video-sharing platform. After serving as YouTube’s Chief Product … Read more
Black influencers are treated differently, paid less, and seen as less serious than their white counterparts. This is a problem that has persisted in the influencer marketing industry, even with the increased focus on diversity, equity, and inclusion (DE&I) in marketing. Black influencers face significant challenges, such as pay inequity and a lack of brand … Read more
Atmosphere is a streaming service that focuses on out-of-home streaming services that lift the mood in bars, restaurants, and other third spaces. The platform has over 60 free ad-supported streaming TV (FAST) channels featuring short-form content that doesn’t require audio to enjoy, such as those from the PGA Tour and Trusted Media Brands. The service … Read more
As B2B marketers navigate the complex and ever-changing landscape of the digital world, it’s essential to stay up-to-date on the latest trends and strategies to drive results. Jim Habig, VP of Marketing at LinkedIn, brings a wealth of experience from his years in the industry, having worked with some of the biggest names in tech. … Read more
In the digital age, data collection is essential for businesses. As data privacy concerns continue to rise, first-party data collection is becoming increasingly important for marketers. However, certain myths surrounding first-party data have prevented marketers from using it effectively. The first myth is that cookie deprecation will disrupt website tags, which are used by many … Read more
Condé Nast has reportedly won an undisclosed financial settlement in a lawsuit charging that music stars Drake and 21 Savage violated Vogue’s trademark last year in a promotion for their album “Her Loss.” According to the lawsuit filed with the US District Court for the Southern District of New York, Vogue’s publisher had asked for … Read more
Kochava, an Idaho-based data broker, is currently in a federal lawsuit with the Federal Trade Commission (“FTC”) over the unrestricted sale of precise consumer geolocation data. The case, which comes before the Idaho District Court on February 21, 2023, could redefine the legal bounds of the data-sharing and data-brokering industries. The Kochava case not only … Read more
Once upon a time, in a land far, far away, there was a kingdom ruled by tech companies. These companies had created algorithms to assist in decision-making, from serving ads to choosing what news to show their users. The people of the kingdom believed these automated systems were fair and unbiased. One day, a group … Read more
JPMorgan Chase’s $175 million acquisition of Frank, a startup that was said to help students navigate the financial aid system, has turned into a legal battle between the bank and Frank’s founder, Charlie Javice. According to JPMorgan, Frank and Javice were not what they seemed, and the bank is accusing Javice of fraud. Ron Lieber, … Read more
It had been almost a year since the algorithmic stablecoin Terra USD lost its peg, and the cryptocurrency market was still reeling from the tens of billions of dollars of investor money that had evaporated into thin air. But on Thursday, the Securities and Exchange Commission (SEC) filed charges against Terraform Labs and its CEO … Read more
Online shopping has become a common practice in recent years, and it has become increasingly important for customers to rely on product reviews to make informed decisions. As a result, online marketplaces like Amazon have created features that allow customers to rate and review products. However, it has become a growing concern that some companies … Read more
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