Wednesday, February 21, 2024

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Richard Marques

Richard is the CEO of Revcontent, a discovery platform that allows the world’s leading publishers to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives. He is also a well known Spaghetti Connoisseur.

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on awareness and...

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Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

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Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail...

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

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Media Buyers, Wake Up: Laziness is Not a Strategy

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ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

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WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

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Five Ways Bid Duplication Mirrors HBO’s Succession

In the ever-twisting and often absurd world of online...

Twice the Bids, Twice the Trouble: A Programmatic Advertising Farce

A persistent and insidious issue lurks, often unnoticed by...

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey...