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Most recent articles by:

Rebecca Madigan

Rebecca is the Executive Director of the Performance Marketing Association, the industry's only trade-association dedicated to performance and affiliate marketing, founded by industry leaders to connect, inform and advocate on behalf of this industry.
Marketing Madness

PMA Illinois Lawsuit Victory Upheld by Illinois Supreme Court

We are overjoyed to announce that the Illinois Supreme Court has upheld its win against the Illinois Department of Revenue, declaring the Affiliate Nexus...
Rebecca Madigan - 0
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Lawyers Run The World

Supreme Court over Affiliate Tax

The Performance Marketing Association is pleased to announce that today it filed an amicus curiae brief (friend of the court) with the US Supreme...
Rebecca Madigan - 1
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Marketing Madness

Affiliate Tax to be Heard by Supreme Court?

In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against the state...
Rebecca Madigan - 0
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Must read

Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing,...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a...
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Artificial IntelligencePesach Lattin - 0

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the...
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CTV/OTT StreamingAdotat Staff - 0

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes...
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Hiring & ManagementAdotat Staff - 0

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand,...
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LeadersPesach Lattin - 0

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising,...
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Hiring & ManagementPesach Lattin - 0

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has...
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Hiring & ManagementPesach Lattin - 0

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands,...
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Hiring & ManagementPesach Lattin - 0

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data...
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Marketing MadnessPesach Lattin - 0

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term...
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ARCHIVE

CPALead & Peter Tarr Unlocks Revenue

Leaders Amy Capomaccio - 14
We conclude our series of interview on Content Locking with the CEO of perhaps...
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MiKandi Launches Adult Mobile App Store

Marketing Madness Hannah Shannon - 0
Adult app store MiKandi is looking for beta testers! The site recently launched HTML5...
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Inside Nike’s 50 Years of Marketing with Dirk-Jan van Hameren

Leaders Pesach Lattin - 0
Dirk-Jan van Hameren is the Chief Marketing Officer of Nike and has...
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Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
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Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
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