Thursday, November 7, 2024

Most recent articles by:

Rebecca Madigan

Rebecca is the Executive Director of the Performance Marketing Association, the industry's only trade-association dedicated to performance and affiliate marketing, founded by industry leaders to connect, inform and advocate on behalf of this industry.

PMA Illinois Lawsuit Victory Upheld by Illinois Supreme Court

We are overjoyed to announce that the Illinois Supreme Court has upheld its win against the Illinois Department of Revenue, declaring the Affiliate Nexus...

Supreme Court over Affiliate Tax

The Performance Marketing Association is pleased to announce that today it filed an amicus curiae brief (friend of the court) with the US Supreme...

Affiliate Tax to be Heard by Supreme Court?

In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against the state...

Must read

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...