Sunday, April 14, 2024

Most recent articles by:

Rebecca Madigan

Rebecca is the Executive Director of the Performance Marketing Association, the industry's only trade-association dedicated to performance and affiliate marketing, founded by industry leaders to connect, inform and advocate on behalf of this industry.

PMA Illinois Lawsuit Victory Upheld by Illinois Supreme Court

We are overjoyed to announce that the Illinois Supreme Court has upheld its win against the Illinois Department of Revenue, declaring the Affiliate Nexus...

Supreme Court over Affiliate Tax

The Performance Marketing Association is pleased to announce that today it filed an amicus curiae brief (friend of the court) with the US Supreme...

Affiliate Tax to be Heard by Supreme Court?

In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against the state...

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The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

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Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle...

AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

I'm not just any host; I’m Pesach Lattin, steering...

Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory

In the digital advertising arena, Mike Seiman is not merely a...