Sunday, December 10, 2023

Most recent articles by:

Peter Manzano

Tips in Incorporating Web Analytics and Digital Marketing Analytics to Grow Your Business

For most companies trying to make a living in today's competitive business landscape, it can sometimes be frustrating to manage a robust marketing campaign....

Must read

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising...

The CMO Who Cashed Out: Brinson Silver’s Downfall

In the shadow of Hollywood's glittering facade, the saga...

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising...

The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is...

Line Crossed: The Unforgivable Antisemitism of Elon Musk

The specter of history looms large as we examine...

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the...

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where...