Wednesday, February 21, 2024

Most recent articles by:

Paul Skeldon

Paul is a telecoms journalist and author, specialising in all things mobile. He is managing editor of M-Retailing, the leading online news source for the retail industry published by Internet Retailing. He is also managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally, managing editor and co-creator of interactive ‘webizine’ Mobiledotcomms.

Can Affiliate Marketing Bridge the AI Gap?

Affiliate marketing is in a state of flux – threatened by AI, bots and Google ads. Now is the time for the industry to...

Must read

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail...

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

Let's not parse words here: the pixelated crumbs of...

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising,...

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

Ah, the enigmatic world of Connected TV (CTV) advertising,...

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a...

Five Ways Bid Duplication Mirrors HBO’s Succession

In the ever-twisting and often absurd world of online...

Twice the Bids, Twice the Trouble: A Programmatic Advertising Farce

A persistent and insidious issue lurks, often unnoticed by...

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey...