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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Leaders

Will Twitter Ditch Advertising under Musk?

"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk...

Pesach Lattin - 2022-05-03

Leaders

How did Google Strangle the Digital Marketplace?

About 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there...

Pesach Lattin - 2022-04-28

Marketing Madness

Inside The King Of Advertising Fraud and Russia

Move over Scott Richter, a Russian man who once described himself as the “king of fraud” for his role in orchestrating a multimillion dollar...

Pesach Lattin - 2021-11-29

Marketing Madness

What Are Micromoments?

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all the pressure...

Pesach Lattin - 2021-10-11

Marketing Madness

FIGHTING AFFILIATE SCAMS WITH ANTI-FRAUD MECHANISMS AND STRATEGIES

PartnerMatrix CEO Levon Nikoghosyan explains how the company's affiliate marketing software platform can help affiliates and operators steer clear of fraud. The industry (and company)...

Pesach Lattin - 2021-10-11

Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Pesach Lattin - 2021-06-25

Marketing Madness

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for...

Pesach Lattin - 2021-06-25

Lawyers Run The World

Feds Charges First Person Under Covid19 Scam Laws

A St. Louis-based chiropractor became the first person charged under a new federal law aimed at protecting Americans from fraudulent COVID-19 claims. Eric Nepute was...

Pesach Lattin - 2021-06-02

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Leaders2025-01-15

Pesach Lattin

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Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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Pesach Lattin

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