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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CTV/OTT Streaming

The 5 Ingredients to Make a Successful FAST Channel

1. Focus on Content: To be successful, a FAST Channel must offer good content that appeals to a wide range of viewers. This means...

Pesach Lattin - 2022-07-01

Lawyers Run The World

Proposed FTC Influencer Guidelines Change the Game

The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising...

Pesach Lattin - 2022-06-29

Marketing Madness

How to Create Customer Journeys with Anonymous Data

In the age of data privacy concerns, brands must get creative in their use of customer data to personalize shopper journeys. This is where...

Pesach Lattin - 2022-06-24

Marketing Madness

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising,...

Pesach Lattin - 2022-06-24

Crypto Blockchain

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in...

Pesach Lattin - 2022-06-24

Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. ...

Pesach Lattin - 2022-06-21

Crypto Blockchain

Is the Metaverse Just One Big Scam?

Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000 people across...

Pesach Lattin - 2022-06-17

Performance Marketing

Affiliate Marketing = Fraud in 2022

If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming...

Pesach Lattin - 2022-06-14

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Leaders2025-01-15

Pesach Lattin

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Pesach Lattin

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