UrbanObserver

Tuesday, July 15, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Does Facebook Want to Ruin the Metaverse?

Facebook…Errr… Meta.. is really into the Metaverse. Some say that even Mark Zuckerberg is obsessed with the metaverse. It's no secret that the founder and...

Social Media Has Died: What Brands and Marketers Must Know

It’s been said that people don’t know what they want until you show it to them. And, in the case of social media, this...

Why The TradeDesk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...

Report: 10% of Programmatic Ads on Fraudulent Sites

A new study from Ebiquity has found that almost 10% of programmatic ad spend in the US goes to low-quality, low-value websites designed to...

The Real State of Affiliate Marketing?

Last week some of the biggest companies in Affiliate Marketing met up in Europe to discuss the state of the industry, do business and...

No one is Visiting the Metaverse Because It’s Boring and Dead

Facebook's decision to rename itself Meta Platforms (META 0.99%) ignited interest in the virtual worlds that make up the metaverse, a space that Meta...

TikTok Gets Bad News from Congress, But What is the Danger?

It's bad news, again, for TikTok, the Chinese owned company that implores teens to dance and do stupid challenges.  Senators Mark Warner and Tom Cotton,...

The EU Digital Services Act will Affect Online Marketing for Decades

The European Parliament has agreed on the Digital Services Act (DSA), a package of bills that would wrap red tape around Big Tech activities...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...