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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Time to Close the Door on Open Programmatic?

If you're a CMO, you might want to sit down for this one. Bloomberg Media will stop serving open-market third-party programmatic display advertising on...

Pesach Lattin - 2022-10-12

Marketing Madness

Instagram is Reportedly Introducing More Ads, and Here’s What That Means for Marketers

It looks like Instagram is about to get a whole lot more crowded—and we're not just talking about influencers and meme accounts. Earlier...

Pesach Lattin - 2022-10-07

Metaverse

Billboards in the Metaverse (are finally here!)

In case you haven't heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package....

Pesach Lattin - 2022-10-07

Metaverse

Walmart Enters the Metaverse to Attract GenZ

It's no secret that Walmart is one of the biggest and most influential retailers in the world. But what you may not know...

Pesach Lattin - 2022-10-07

Marketing Madness

The Following 18 Retailers at Risk of Bankruptcy

CMOs beware: A bunch of companies are running the risk of going bankrupt, according to FRISK scores. It's no secret that the economy has been...

Pesach Lattin - 2022-10-06

Marketing Madness

The Rise of Influencer Burnout and How CMOs Can Respond

A new survey from affiliate marketing platforms Awin and ShareASale paints a grim picture of the mental health of online influencers. The study...

Pesach Lattin - 2022-10-06

Leaders

A New Chief Content Officer for Chicken Soup for the Soul Entertainment

Chicken soup for the soul has long been known as a purveyor of feel-good content. Now, the company is looking to bring that same...

Pesach Lattin - 2022-10-06

Leaders

“The Man Who Sold the World” Joins Ad Net Zero

John Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined advertising decarbonization...

Pesach Lattin - 2022-10-06

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Pesach Lattin

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Pesach Lattin

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