Friday, July 26, 2024

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What is Affiliate Summit?

So, what is Affiliate Summit? Having survived a canceled flight back from Vegas and the craziness that ensues after being out of the...

How to Make the Best EDU & Grant AutoResponder

If you’ve never tried the EDU revenue stream, I’m about to teach you a proven and successful way to use the EDU and grant...

How to Make Every Monday "Cyber Monday" at 7Search

It's the New Guy again, back with some insight from the PPC front. Obviously, we are in the middle of the peak shopping season...

Paid Search Versus SEO – The Who, What, and Why

In the world of online advertising two formats reign supreme. Paid advertising, or PPC (Pay per Click) and Organic Optimization, or SEO ...

Hydra rises from the ashes and Greg Bayer tells us how.

If you weren’t really paying attention the last 18 months, you probably didn’t hear about all the drama surrounding Hydra Media. If you did...

CPA Detective Fights Affiliate Fraud

David Sendroff knows fraud. In his role as the Chief Information Officer of Spire Vision, a major education lead generation agency, he ...

Why Playboy is Becoming Irrelevant & How Performance Marketing Can Change It As a Brand.

Despite being one of the top men’s brands in the world, Playboy is suddenly more irrelevant than ever. While commentators have been correct in the last ten years that it was a diminishing brand, 2010 was the year that started to put a nail in the coffin of the once mighty empire of Hugh Heffner. Men in all 50 States used to know the Playmates by name, now most of them aren’t even aware there are still pets. The reasons are simple: Playboy has failed to change its image in the last 10 years and most likely doesn’t have anywhere enough time to fix it.

Groupon is Affiliate Marketing’s Biggest Success

Rumors are everywhere about the possible purchase of Groupon, the well known group coupon and discount site that was founded less than two years...

Must read

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...