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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Specials

New OfferVault

After many months of development, we have released the latest version of Offervault, which has been totally re-written from the ground up. Aside from...
Pesach Lattin -
Leaders

Shane Graper Believes in Hybryd Marketing? Is He Going Green?

I'm not sure what is the water in Denver, but companies are sprouting up left and right here. Shane Graper, like George Avery of...
Pesach Lattin -
Marketing Madness

LinkBuilding 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in...
Pesach Lattin -
Marketing Madness

How to Get Higher Affiliate Payout Raises

I commonly hear from affiliates the same thing: that they need better payouts and more importantly, why they aren’t getting a better...
Pesach Lattin -
Specials

Quality Is in the Eye of Google

Adotas-“The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and...
Pesach Lattin -
Marketing Madness

Five Tips on Creating Women’s Oriented Mailing Lists.

I’ve been very much into niche based marketing the last few months, believing that its one of the sure fire ways for performance based...
Pesach Lattin -
Leaders

Cake’s Jeff McCollum puts frosting onto Affiliate Software.

In the affiliate and CPA network software game, there have been a few companies that have dominated the game. For almost a decade everyone...
Pesach Lattin -
Marketing Madness

Google Farming Update: Quest for Quality

During this week, Google announced a significant algorithm-update which aims to increase quality in Google’s search results. Domains containing low-quality content are supposed...
Pesach Lattin -
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Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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