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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

YouTube Mobile Up 400%

Lately we have all been hearing a lot of crazy opinions regarding mobile marketing, some saying that it is the next, most successful thing...

Pesach Lattin - 2012-10-12

Marketing Madness

Industry: Ignore “Do Not Track”

For those marketers that rely on targeted ads to get good results, the “do not track,” functions on some of the more popularly used...

Pesach Lattin - 2012-10-12

Marketing Madness

Real Life Shopping to Stop?

It is about that time of year when people start thinking about their holiday shopping, getting nervous because there are so many people to...

Pesach Lattin - 2012-10-12

Marketing Madness

AX Business Goes to Affiliate Window

American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their sole business provider for driving new corporate business leads. This builds...

Pesach Lattin - 2012-10-12

Marketing Madness

Tablets Show Positive Ad Results

A big part of the total mobile traffic in the US comes from tablets, which is something that many people tend to pay less...

Pesach Lattin - 2012-10-10

Marketing Madness

Restaurant.com Kills Fake Reviews

You may not have heard, but companies like Gartner have predicted that by 2014, 10 to 15% of all reviews online will be fake...

Pesach Lattin - 2012-10-10

Marketing Madness

Facebook Creating Fake Likes?

Everybody loves a few Likes on anything that they post on the World Wide Web. Likes began as something for the users of Facebook...

Pesach Lattin - 2012-10-09

Marketing Madness

Affiliate Traction to Sponsor New Affiliate Conference in New York City

AffiliateTraction, the world’s largest affiliate management agency, has announced that it is supporting the inaugural Performance Marketing Insights conference in New York next March,...

Pesach Lattin - 2012-10-09

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Pesach Lattin

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