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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Senate to Investigate Data Brokering

Senator Jay Rockefeller, the Chairman of the Senate Commerce Committee has sent letters to companies that compile and sell data about consumers asking them...

Pesach Lattin - 2012-10-16

Marketing Madness

InfoGraphic: Where People Kill Their iPhone

Interesting InfoGraphic that talks about where most people kill their iPhone. For some reason most iPhone accidents occur in the kitchen, perhaps put down...

Pesach Lattin - 2012-10-16

Marketing Madness

Fake YouTube Ad Views Kill Conversions

It would appear there is some newfound controversy in the realm of video marketing, an industry that relies heavily on the TrueView ads that...

Pesach Lattin - 2012-10-15

Marketing Madness

iOS 6 Helpful to Marketers but Worrying Device Users

The average Joe these days has a pretty basic understanding of what it means when people tell them that they are being “tracked” in...

Pesach Lattin - 2012-10-15

Marketing Madness

Interactive Marketing Reaches Record High of $17B

A lot of the information regarding mobile marketing is up and down, with some saying good and others saying bad. So, to avoid the...

Pesach Lattin - 2012-10-15

Marketing Madness

Google Still Leads Search

An article that was written about a month back, along with the recent recurring commercials from Bing will tell you during a certain survey...

Pesach Lattin - 2012-10-15

Marketing Madness

B2B Marketers: Compelling Content Needed for Lead Gen, Market Education, Brand Awareness

In the realm of business-to-business marketing, there are many effective strategies to producing results that can be construed as successful marketing. Lead generation, being...

Pesach Lattin - 2012-10-14

Marketing Madness

Mobile Will Work, If You Use It Right

Earlier in the week, Google announced some updates to its Mobile Playbook, the company’s mobile marketing vehicle. In their announcement of the update, Google...

Pesach Lattin - 2012-10-12

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Pesach Lattin

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