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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

iOS highest eCPM in Mobile Space

Change is something that all marketers are familiar with. The state of certain marketing platforms, tactics, and results are constantly changing, so it is...

Pesach Lattin - 2012-10-28

Marketing Madness

Twitter Testing Star and Like, But Why?

There was something that I noticed that I decided to read up on recently, and that is Twitter’s testing of these new “Like” and...

Pesach Lattin - 2012-10-25

Marketing Madness

Pinterest Now Top 50 Website

In the past few months, Pinterest has been quietly lurking in the background of all the big news that has been making headlines. Sure,...

Pesach Lattin - 2012-10-25

Marketing Madness

B2B Content Marketing Grows

Today, the Content Marketing Institute, a company that teaches marketers about effective use of media channels among other things, released some results from a...

Pesach Lattin - 2012-10-24

Marketing Madness

Facebook Engagement Up 896%

As is easy to see from yesterday’s Q3 Facebook financial report that was quickly mentioned all around the web, the company has been doing...

Pesach Lattin - 2012-10-24

Marketing Madness

Smiley Media Shutting Down

Smiley Media, once one of the top lead generating companies in the industry, has announced via a mass email that they are leaving the...

Pesach Lattin - 2012-10-24

Marketing Madness

FTC to go after Google? Reports Say Yes

According to sources within the FTC and public reports, Google may soon become a target of the FTC. Obviously Google is always a target...

Pesach Lattin - 2012-10-24

Marketing Madness

Mobile Conversion Tracking Now Available with TapIt

A saying that still holds true today, “It’s so hard to find good help these days.” There are plenty of marketing analytics companies available...

Pesach Lattin - 2012-10-23

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Pesach Lattin

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