Thursday, July 17, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Post Redesign Could Increase User Engagement

Fixing little issues that marketers find in their social campaigns seems to be Facebook’s forte. Constantly we find Facebook making these tiny little tweaks...

LinkedIn Members Hit 200 Million

Although it is not quite at the stature of Facebook, and is not considered as cool or hip as other social media sites, LinkedIn...

Facebook Search is Big Announcement

Well, January 15th has come and gone, and Facebook has revealed the very announcement that they have had people waiting in eager anticipation to...

Facebook’s Big Reveal Jan. 15th, But What Will It Be?

It seems that while marketers go about their daily endeavors, they are constantly waiting for Facebook’s next huge announcement of some new feature or...

Most Mobile Video Viewers are Sharing Video Content

Social marketing has, since its beginnings, been integrated with most forms of digital marketing that is currently used. Included in this integration is video...

Facebook Mobile Counts for 20% of Revenue Now

As if anyone needs assurance that mobile is hitting hard and becoming an enormous asset in the marketing world, Facebook’s most recent numbers prove...

Top 10 Companies to Meet at Affiliate Summit

It's time for Affiliate Summit West in Las Vegas. While hundreds of companies are vying to get your attention, who should you be paying...

MediaWhiz Sold

TEL-AVIV and NEW YORK (January 7, 2013) — Matomy Media Group announces the acquisition of MediaWhiz, an award-winning, full-service integrated digital media agency. This...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...