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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Online Ad Spend Surpasses $100B, Highest Ever

It may seem like forever, but not more than 20 years ago, digital advertising was basically unheard of. There were no display ads, no...

Pesach Lattin - 2013-01-15

Marketing Madness

Infographic: Consumers Skeptical About Reviews, but Listen to Them Anyway

In the past, there was not marketing or advertising technique that could trump the amount of trust that people put in word of mouth....

Pesach Lattin - 2013-01-15

Marketing Madness

December Saw 11.3B Ad Views, 53% of US Population Reached

December was a big month for internet advertising, as it always has been. However, December of 2012 showed the changing of the times a...

Pesach Lattin - 2013-01-15

Marketing Madness

Facebook’s New Features Make Page Post Management More Time Efficient

Nobody was expecting much from Facebook in the way of creating new tools for marketers to use on their platform, especially since the company...

Pesach Lattin - 2013-01-15

Marketing Madness

The Social-Mobile Mesh Is Getting Bigger

In my writing, I cover a lot of information and data that deals with today’s most popular marketing platforms; social and mobile. However, it...

Pesach Lattin - 2013-01-15

Marketing Madness

Zavers: Google’s Next Digital Couponing Creation

One form of marketing that has always been around and that has and always will work just fine is the coupon. Coupons are used...

Pesach Lattin - 2013-01-15

Marketing Madness

Like Page Button Reappears in Page Post Ads

Facebook users can usually decide whether they want to Like and become a fan of a Page or not just by seeing a single...

Pesach Lattin - 2013-01-15

Marketing Madness

Facebook Tries Out Paid Messages to Generate More Revenue

Facebook is one company that simply will not stop growing, and it seems that there is constantly more money to be made by the...

Pesach Lattin - 2013-01-15

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Pesach Lattin

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