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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Paid Search: Adobe Says Mobile and PLAs Create Success

For the end of 2012, search advertising looked pretty great, at least according to results of a study performed by Adobe, the results of...
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Marketing Madness

Social Media is Good, But Not Always

Social media marketing is a huge industry, and there many people use it in its more traditional form. By that I mean using things...
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Marketing Madness

Facebook Sucks Says Google CEO Larry Page

When Facebook came into the world, Google immediately saw how popular it was to become. The competition between Facebook and Google in the marketing...
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Marketing Madness

Google Starting Confirmed Mobile Clicks

What seems to be becoming a huge issue in display advertising are accidental clicks. They throw off any form of analytics behind display marketing,...
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Marketing Madness

Report Shows True, Explosive Growth in Mobile Advertising

Everyone knows that the most popular trend in marketing today is mobile, and that it is seeing constant growth each time new results come...
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Marketing Madness

Infographic: The Ups and Downs of Social Media in 2012

Today is the day that comes each year and allows people to take the time to look back at the year they are about...
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Marketing Madness

Home Page Display Ads See Improvement at the End of the Year

Anyone that says desktop display advertising is dying is sadly mistaken. It may seem like a pretty ridiculous statement to make, but there have...
Pesach Lattin -
Marketing Madness

Facebook Mobile App Install Ads Could Boost Facebook Marketing Revenue

Every single day, millions of people log into Facebook, simply to scroll endlessly through their News Feeds and see what is going on with...
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

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A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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