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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

DirectTrack to Be Sold, What Does this Mean?

Performance Markting Insider has learned that a deal to sell one-time leading affiliate marketing company Direct Response Technologies, the company that runs DirectTrack, has...

Pesach Lattin - 2013-01-23

Marketing Madness

Younger Users Lie in Social Media

Marketers love the social boom that is happening, not only because of the reach and engagement that social media sites can bring in, but...

Pesach Lattin - 2013-01-23

Marketing Madness

Google Hits $50B Mark With Impressive Growth

Just as it happens every new year, all the biggest names on the web are showing off their own accomplishments from 2012, assuring online...

Pesach Lattin - 2013-01-23

Marketing Madness

Facebook Introduces CPA Tool

Facebook has done a lot for its marketing customers; that fact cannot be denied by anyone really, especially those marketers who are actually using...

Pesach Lattin - 2013-01-23

Marketing Madness

Don’t Be Afraid To Take the Ugly Girl Home From The Bar

For years, talking heads of affiliate marketing have foretold the slow and painful demise of e-mail campaigns. All heads swiveled when social marketing made...

Pesach Lattin - 2013-01-21

Marketing Madness

Consumers Wont Buy Unless…

Recently, I wrote on the pulling away of many brands and businesses from using social media as a customer service medium. Brands have been...

Pesach Lattin - 2013-01-21

Marketing Madness

Mobile to Hit $11.4B in 2013, $24.5B By 2016

As far as reports go, what we hope for is predictions, educated forecasts, and even slight insights regarding things to come. Reports like these...

Pesach Lattin - 2013-01-21

Marketing Madness

Instagram Now 90M Despite Privacy Scare

It seems that before Facebook acquired Instagram and invited the network to join forces with the world’s most popular social network, marketers did not...

Pesach Lattin - 2013-01-18

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Pesach Lattin

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