Friday, July 18, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

AdBrite is Dead

AdBrite, which was originally founded by “FuckedCompany” legend  Philip Kaplan aka “Pud” in 2002 has finally called it quits.  Despite claiming to be the...

Facebook Helps Bring in the Likes With New Page Recommendations Bar

A new post from Inside Facebook shows yet another change to Facebook’s Pages platform that marketers can use to their advantage. The new module...

Facebook Takes #1 for Mobile Apps in 2012, Google Maps Struggles

It will not be long now before people start asking the question; “Is anyone using a PC anymore?” Of course that seems a bit...

Bad News: B2B Sees Drop in Paid Search for 2012

No matter how popular or successful mobile becomes, search advertising will always exist and there will always be marketers that rely on it to...

SMBs Rely on Local Digital Ads for the Year Ahead

It often proves true that small and medium sized businesses have the hardest time reaching their customers, especially with their individual customer bases being...

SnapVertise Dead But Wants More Traffic Still?

I’m almost thinking that we should have a “strange news category” about networks that can’t pay their publishers and affiliates. Obviously Epic Media Group...

Good Content Isn’t Cheap, So Don’t Treat it That Way

For anyone who has been in the business for a while, it is easy to say that there has always been a huge interest...

Pandora’s 2012 Stats Show Off Network’s Potential

When social media started being the main reason that people opened up their web browsers, the entirety of the internet became in some way...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...