Friday, July 18, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Small Businesses Prefer LinkedIn for Social Marketing Efforts

It is safe to say that the most attention in digital marketing today is focused at social media, and it is easy to understand...

BrightRoll Inc. vs. YouTube Top Video Ads

When people think video they think YouTube, and since Google attained YouTube as a web property of its own, it has gained a spot...

This Facebook Feature Works Best

Advertising with Facebook allows marketers many options for placement as well as many ways to reach consumers in the online Facebook community. Constantly, the...

80% of Social Media Will Fail

In most cases, the majority of what you will find on the web regarding digital marketing news will contain tips, data, and good recommendations...

YouTube to Test Paid Subscriptions

There are plenty of places for marketers to look when they present interest in starting a video marketing campaign, but most commonly we see...

Google+ Doing Better than Thought?

In the realm of social media that is rapidly expanding across the World Wide Web, there is one thing that everyone thinks that they...

Yahoo’s Revenues Increase

Year after year, Yahoo has not left marketers with much news for excitement, and revenues from the company have not really been as impressive...

Email Sticks Around as a Consumer Favorite

In email marketing, there are a lot of very fragile lines that marketers have to be careful not to cross, making for a very...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...