Friday, July 18, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Content Rules Over Social Marketing

A couple of weeks ago, I wrote about the way marketers, despite huge innovations in the social marketing industry, still rely use content marketing...

Network Fights Child Explotation Claims

Stanislav Telyatnikov, the Ukrainian millionaire who founded MGID.com is not sitting down amid mass emails sent to the industry claiming that his company is...

New Opportunity with Instagram for Marketers

Most of the social networks that are of some sort of use to marketers have one very crucial feature in common. Twitter, Facebook, LinkedIn...

Try Click to Call With Bing

As the popular phrase says, “If you can’t beat them, join them.” Bing made big attempts for a while to create bigger and better...

Facebook Users Losing Interest?

With all the marketers that advertise within Facebook today, the average, everyday Facebook user is paid a lot of attention. These social marketers need...

Twitter Mentioned in 50% of Super Bowl Ads

Today, it has gotten to the point where a massive amount of people watching the Super Bowl are just as excited for the advertisements...

FTC Fines Company $800k

One of the most well-known abbreviations thrown around the web among digital marketers and online businesses is FTC. It seems that almost daily there...

Pinterest Not Useless for Brands

According to Ad Age, brands are really getting excited about some of the things they are learning about consumers through the use of Pinterest....

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...