Monday, July 21, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Ryan Lenahan Sued for Libel and Bad Business

We just pulled this interesting third party complaint from Reach Media which should interest a lot of people.  This complaint is part of a...

Mobile Making the PC a Thing of the Past?

It is really rare that a day goes by when I do not read somewhere, something about the importance of mobile when it comes...

Microsoft Keeps Attacking Google Hard

The everyday advertiser loves Google for offering so much in the way of advertising tools, and bringing them so much success in using them....

Facebook Suppressing Non-Paid Posts?

Facebook has received its fair share of criticisms from just about everyone that has ever used the site, be it for social advertising or...

Study: More Brands Adopting Instagram as Engagement Rises

With its growing popularity in the past year or so, marketers have had high hopes for Instagram as a reliable destination for social advertising...

Yelp Will Now Offer Mobile Display Ads

Something that a lot of small businesses, especially restaurants, have a problem with is managing a reputation on the web. Since most consumers these...

Pandora Falls on Hard Times, Limits Users

Consumers are spending more time than ever on the web these days, and one of the main reasons they use the internet today is...

Online Video’s Takeover of TV Advertising Has Arrived

One of the reasons that online video marketing exists is simply that the constant advertisements that run on TV were not working anymore. People...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...